(Los Angeles, CA – February 7th, 2020) -  Pop Up Grocer, the world’s first-ever traveling pop-up grocery store concept, announces their third residence in Los Angeles. Opening February 7th in Venice, Doughp, www.doughp.com, will be one of 150+ select brands showcased. With the belief that food should always be fun, Pop Up Grocer’s mission is to provide a space for discovery, highlighting today’s most innovative emerging brands under one roof.

Pop Up Grocer creates an environment that still feels like a grocery store - product, shelves, fridges - but is fresh enough to take you out of your normal, passive shopping behavior. They create a backdrop for exploration with a space  that is friendly and inviting, with the use of colors and smileys - even a living room for lounging and gathering.

Doughp brings out the big kid inside of all of us, with a nostalgic ready-to-eat cookie dough dessert concept. It’s edible and bakeable, and contains 7 all natural ingredients in the base recipe. It’s female-founded and on a mission to make the world a little sweeter with its work around mental health & addiction recovery. Come dig into Doughp at Pop Up Grocer this February!

 "Our expansion to the west coast represents a very exciting time for Pop Up Grocer. It's our first foray into a market outside of New York City, and an opportunity for us to validate our concept in various cities across the country. LA has always been at the forefront of emerging trends in health + wellness, and as such, has been a part of the vision for us since day one." Emily Schildt, Pop Up Grocer Founder

“We’re stoked to finally bring our cookie dough to Los Angeles and as part of such an innovative concept. I’m notorious for painfully searching the grocery aisles to find that cool-new-treat, and now Pop Up Grocer has made it easy on us by hand picking the best emerging food brands. Proud to be one of them!” - Kelsey Moreira, Doughp Founder & Fearless Leader

Located at 62 Windward Avenue in Venice, California visitors can shop each day from 10:00 am to 7:00 pm through March 1st. All products sold at Pop Up Grocer range from $2 to $120. For more information, please visit popupgrocer.co.

About Pop Up Grocer

Pop Up Grocer is a traveling pop-up grocery store -- the world's first! -- that showcases 150+ of the most innovative and exciting brands in natural food and beverage, plus some home, pet and body care. Founded by Emily Schildt, Pop Up Grocer's robust selection features 100% interesting, 100% natural, majority plant-based, and sugar-conscious choices. Dedicated to connecting with consumers in a new and unique way, Pop Up Grocer brings all the buzziest brands on Instagram under one roof in your favorite cities.  Shoppers can explore and discover, given the dedicated space to do so, and trust the items on shelf, unlike in a traditional grocery retail setting. With the belief that food should always be fun, Pop Up Grocer’s debut location was in New York City in 2019 and will open pop-ups in Los Angeles and Austin in Spring 2020. At each pop-up location, Pop Up Grocer donates 5% of profits from the sales inside each shop to a cause its community cares about. To learn more, follow Pop Up Grocer on Instagram.

About Doughp 

Serving up nostalgia with every scoop and curating dope moments of self-love, Doughp – the legit cookie dough company, burst onto the dessert scene in 2017 in San Francisco.  After a journey in self-discovery and sobriety, founder Kelsey Witherow renewed her love for baking and inadvertently created an amazing edible cookie dough recipe from scratch that can be enjoyed either raw or heated. Doughp continues to take the world by storm with its flagship location on the famed Las Vegas Strip and nationwide shipping through www.doughp.com.   Not only is Doughp sweet on the outside, but it’s sweet on the inside with its long-standing mission to bring attention and awareness to mental health and substance abuse issues with raw truth – with Doughp4Hope, a national campaign giving back to the community by prioritizing mental health for employees and guest alike. For more information, visit www.doughp.com. Connect with Doughp on social media by liking their Facebook page or by following @EatDoughp on Twitter and Instagram.