PRESS RELEASE - MAY 19, 2021
DOUGHP INTRODUCES NEW SOBER BIRTHDAY BOX
Mission-lead Cookie Dough Brand Celebrates Sobriety with New Gift Box
LAS VEGAS, NV – May 19, 2021 – Birthdays are big, but sober birthdays are bigger! Doughp, the edible and bakeable cookie dough brand, introduces the new Sober Birthday Box to celebrate sobriety milestones with as much joy (and confetti!) as regular birthdays. Show loved ones how much you admire and applaud their journey with the perfect gift to celebrate their sobriety.
Inside each Doughp curated Sober Birthday Box, recipients will find everything needed to celebrate the special day, including two pints of the ridiculously tasty Doughp Cookie Dough! The Sober Birthday Box includes a keepsake jar of confetti hand packed by The Confetti Bar that reads, “It’s Pretty Doughp to be Sober!” The keepsake jar doubles to hold recovery coins that many sobriety programs give to commemorate achievements. Extra smiles delivered with a custom designed sobriety sticker pack and a handwritten birthday card for the recipient.
“Without my sobriety, Doughp wouldn’t be here today,” said Kelsey Moreira,
founder of Doughp. “I struggled with alcoholism for years, and it wasn’t until I got sober
that I was able to really find myself and what makes me happy. There is a sense of rebirth with sobriety, and I celebrate the day like I do my regular birthday (if not a little more!) By celebrating sober birthdays, we recognize the amazing triumph of our sober loved ones and help to break the stigma around recovery. Sobriety is an epic, commendable journey to be recognized, praised, and celebrated.”
The Doughp Sober Birthday Box also includes a few select items from resource partners in the mental health, recovery, and non-alcoholic alternative drink space. Those partners include: Core, Greenhouse Tea Company, Loosid App, Ritual Zero Proof, Monument, and SHE RECOVERS Foundation.
Doughp is a mission-led company dedicated to mental health awareness and breaking stigmas of addiction. As part of Doughp’s charitable initiative, the company donates a portion of every purchase to SHE RECOVERS® Foundation, which supports women in or seeking recovery.
To purchase the Sober Birthday Box, visit www.Doughp.com and select the recipient’s sober birthday for Doughp to ship right on time.
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ABOUT DOUGHP:
Serving up nostalgia with every spoonful and curating dope moments of self-love, Doughp – the legit cookie dough company, burst onto the dessert scene in 2017 in San Francisco and grew into a multi-million dollar cookie dough empire to make the world a little sweeter. After a journey in self-discovery and sobriety, founder Kelsey Moreira renewed her love for baking and inadvertently created an amazing cookie dough recipe from scratch that can be enjoyed either raw or baked. Kelsey took Doughp on ABC’s hit show “Shark Tank” and she was named in Forbes 30 Under 30 for how quickly she's grown this business and her mission-driven mentality behind it.
Buy Doughp, give hope. Given the founder’s recovery journey, they are on a mission to reduce the shame and stigma associated with mental health and addiction recovery. #Doughp4Hope is their national campaign giving back to the community by prioritizing mental health policies within their community, engaging the community in authentic conversation on these topics, and donating 1% of all sales to SHE RECOVERS Foundation, supporting women in or seeking recovery.
But it gets even sweeter than that.. This legit cookie dough is made in a kitchen, not a lab; it starts with 6 all natural ingredients and no added preservatives! For more information, visit www.doughp.com. Get down with Doughp on social media by following @Doughp on Instagram and Facebook.
MEDIA CONTACT:
Shay Pantano
Pantano Media & Marketing
Spantano@pantanomm.com
212-731-9770
