PRESS RELEASE - MAY 10, 2021
DOUGHP TEAMS UP WITH RITUAL ZERO PROOF TO INTRODUCE FIRST-OF ITS-KIND BOOZELESS WHISKEY-INFUSED COOKIE DOUGH
Raise a Spoon and Toast Dad with New Limited-Release Cookie Dough
LAS VEGAS, NV – May 10, 2021 – Start a new Doughp Ritual this Father’s Day and toast Dad by raising a spoon! Doughp®, the edible and bakeable cookie dough brand, joined forces with Ritual Zero Proof, the first American-made spirit alternatives to capture the taste, smell and sensation of traditional spirits without the alcohol, to create Whiskey Maple Bacon cookie dough. With no booze, but all the complexity of the whiskey flavor combined with the sweet hit of maple and savory bacon, this unique cookie dough is a perfect gift for Dad.
The Doughp Whiskey Maple Bacon cookie dough is a maple-flavored cookie dough infused with Ritual Zero Proof Whiskey Alternative to provide a rich whiskey flavor. Bacon bits and chocolate chips are mixed throughout the cookie dough, making for a salty-sweet take on a nostalgic treat that you and Dad can enjoy raw or bake into cookies. The new Doughp flavor is a small batch production and available for a limited time. And by leaving the booze behind, it is hangover-free!
Doughp’s partnership with Ritual Zero Proof to create the new alcohol-free Whiskey Maple Bacon cookie dough met the demands of its consumers and those who enjoy the flavor of whiskey, without compromising on its core company values.
“Over the years, I’ve seen the trends of booze-infused desserts,” said Kelsey Moreira, founder of Doughp. “But as I’m nearly six years sober, that just simply wasn’t going to happen! Thanks to Ritual Zero Proof, we can finally meet that consumer trend while staying true to our company mission. I’m so excited to announce the first-ever booze-free Whiskey Maple Bacon cookie dough. Cheers to that!”
Doughp is a mission-led company dedicated to mental health awareness and breaking stigmas of addiction. As part of Doughp’s charitable initiative, the company donates a portion of every purchase to SHE RECOVERS® Foundation, which supports women in or seeking recovery.
The new Whiskey Maple Bacon cookie dough is Doughp’s first-ever flavor to incorporate a non-alcoholic spirit. Ritual Zero Proof is created with all-natural botanicals to deliver the complex flavor and experience of traditional whiskey without the alcohol.
“Teaming up to create non-alcoholic Whiskey Maple Bacon cookie dough was a no-brainer,” said Marcus Sakey, founding partner of Ritual Zero Proof. “We’re no stranger to trailblazing products, and neither is Doughp. Working together to make the perfect Father’s Day gift just makes things that much sweeter.”
The new Doughp Whiskey Maple Bacon cookie dough made with Ritual Zero Proof Whiskey Alternative is an available on May 26th for Father’s Day orders. Alternatively, you can purchase a pint of it in a custom 2, 3, or 4 pack on Doughp’s Build Your Own Pack page. To purchase Doughp cookie dough, visit www.Doughp.com
ABOUT DOUGHP:
Serving up nostalgia with every spoonful and curating dope moments of self-love, Doughp – the legit cookie dough company, burst onto the dessert scene in 2017 in San Francisco and grew into a multi-million dollar cookie dough empire to make the world a little sweeter. After a journey in self-discovery and sobriety, founder Kelsey Moreira renewed her love for baking and inadvertently created an amazing cookie dough recipe from scratch that can be enjoyed either raw or baked. Kelsey took Doughp on ABC’s hit show “Shark Tank” and she was named in Forbes 30 Under 30 for how quickly she's grown this business and her mission-driven mentality behind it.
Buy Doughp, give hope. Given the founder’s recovery journey, they are on a mission to reduce the shame and stigma associated with mental health and addiction recovery. #Doughp4Hope is their national campaign giving back to the community by prioritizing mental health policies within their community, engaging the community in authentic conversation on these topics, and donating 1% of all sales to SHE RECOVERS Foundation, supporting women in or seeking recovery.
But it gets even sweeter than that.. This legit cookie dough is made in a kitchen, not a lab; it starts with 6 all natural ingredients and no added preservatives! For more information, visit www.doughp.com. Get down with Doughp on social media by following @Doughp on Instagram and Facebook.
ABOUT RITUAL ZERO PROOF:
Ritual Zero Proof is the first American-made spirit alternative to use all-natural botanicals to echo the flavor and burn of liquor – without the alcohol or calories.
Headquartered in Chicago, Ritual Beverage Company is a labor of love founded by three longtime friends. Marcus Sakey is an internationally bestselling author with more than two million books in print; David Crooch is a renowned natural foods expert and serial entrepreneur; GG Sakey is an experienced project manager and advertising veteran. Artists and entrepreneurs, foodies who work out and parents who drink, they developed Ritual as a new way to mark a moment.
After experimenting with hundreds of recipes and in consultation with bartenders, chefs and beverage professionals, in September of 2019 Ritual launched two flagship products, a Gin Alternative and Whiskey Alternative. In January 2020, Ritual received a minority investment from global beverage alcohol leader Diageo via Distill Ventures. The brand expanded its portfolio with the launch of a Tequila Alternative in April 2020 (named 2020's Best Non-Alcoholic Spirit by the Beverage Testing Institute).
Ritual is currently available for purchase online at RitualZeroProof.com, Amazon, as well as retailers nationwide.
To learn more about Ritual Zero Proof, visit our website and follow along with @RitualZeroProof on Facebook, Instagram and Twitter.
MEDIA CONTACT:
For Doughp: Shay Pantano
Pantano Media & Marketing
Spantano@pantanomm.com
212-731-9770
For Ritual Zero Proof: Kate Glending
Agency H5
Kglending@agencyh5.com
312-374-8584
