PRESS RELEASE - MARCH 25, 2021
DOUGHP TEAMS UP WITH REGRAINED TO INTRODUCE NEW COOKIE DOUGH FLAVOR THAT'S SCORING EXTRA BROWNIE POINTS
Forbes 30 Under 30 Entrepreneurs Collaborate to Create Delicious Cookie Dough That’s Good for You and Good for the Planet
LAS VEGAS, NV – March 25, 2021 – Doughp, an edible and bakeable cookie dough brand, joined forces with upcycled food technology platform, ReGrained, to introduce Beast Mode Brownie, a brownie cookie dough that's boosted with fiber and protein and made from upcycled grains.
The rich chocolate cookie dough, launching nationally April 1, 2021, is packed with chocolate chips and brownie chunks and is made with the environment friendly ReGrained SuperGrain+® blend. Doughp’s signature recipe incorporates the upcycled grains into a scrumptious, sweet indulgence that has twice the protein and six times the fiber than its other cookie dough flavors.
Doughp burst onto the scene in 2017 with a mission to make the world a little sweeter. Using the sales of its edible and bakeable cookie dough product, Doughp fuels its efforts to reduce stigmas associated with mental health and addiction recovery. Driven by social good, the brand furthers its efforts to better the world by offering a cookie dough made with environmentally friendly sourced grains.
“Creating a ridiculously tasty treat that is also environmentally friendly is a win-win,” said Kelsey Moreira, founder of Doughp. “Partnering with ReGrained gave us the ingredient to make a cookie dough flavor that is packed with nutrients without sacrificing on taste and decadence. We’re focused on creating a better world for your mental health – and with this partnership we’re working on the planet’s health, too!”
ReGrained uses a patented food upcycling technology to create SuperGrain+®, a blend of sprouted ancient grains rescued from the leftovers of the brewing industry. The environmentally friendly powder is a nutrient dense ingredient with almost 75% fewer net carbs than all-purpose flour and more than 60% than whole grains.
To make Beast Mode Brownie even more delicious, Doughp is donating a portion of every purchase to SHE RECOVERS Foundation, which supports women in or seeking recovery. This donation is part of the company’s charitable initiative which donates a portion of all cookie dough purchases to the foundation. As another mission-driven business, ReGrained also donates a portion of all sales to environmental non-profits via 1% For The Planet. The combined forces of the two companies in making Beast Mode Brownie support mental health and the health of our planet.
"With this collaboration, we are proud to blend the missions of ReGrained and Doughp in the timelessly craveable format of cookie dough," shares Dan Kurzrock, ReGrained co-founder and CEO. "Our brands are a natural match, and every pint created together brings us one step closer to environmental and social progress. Dig in and Eat Up!"
The new Doughp Beast Mode Brownie flavor made with ReGrained’s SuperGrain+® blend is part of Doughp’s spring releases and is available to ship nationwide on April 1, 2021. To purchase Doughp Beast Mode Brownie cookie dough, visit www.Doughp.com
ABOUT DOUGHP:
Serving up nostalgia with every spoonful and curating dope moments of self-love, Doughp – the legit cookie dough company, burst onto the dessert scene in 2017 in San Francisco and grew into a multi-million dollar cookie dough empire to make the world a little sweeter. After a journey in self-discovery and sobriety, founder Kelsey Moreira renewed her love for baking and inadvertently created an amazing cookie dough recipe from scratch that can be enjoyed either raw or baked. Kelsey took Doughp on ABC’s hit show “Shark Tank” and she was named in Forbes 30 Under 30 for how quickly she's grown this business and her mission-driven mentality behind it.
Buy Doughp, give hope. Given the founder’s recovery journey, they are on a mission to reduce the shame and stigma associated with mental health and addiction recovery. #Doughp4Hope is their national campaign giving back to the community by prioritizing mental health policies within their community, engaging the community in authentic conversation on these topics, and donating 1% of all sales to SHE RECOVERS Foundation, supporting women in or seeking recovery.
But it gets even sweeter than that.. This legit cookie dough is made in a kitchen, not a lab; it starts with 6 all natural ingredients and no added preservatives! For more information, visit www.doughp.com. Get down with Doughp on social media by following @Doughp on Instagram and Facebook.
ABOUT REGRAINED:
ReGrained is the leading food upcycling technology and ingredient platform. ReGrained deploys patented technology and culinary science to rescue healthy food and crafts delicious, versatile, better for you ingredients and products. Their flagship ingredient, ReGrained SuperGrain+Ⓡ, elevates the tens of billions of pounds of desugared, sprouted ancient grains created annually by the beer industry. ReGrained SuperGrain+Ⓡ is a versatile, economical and environmentally friendly grain powder rich in plant protein, dietary fiber and prebiotics. Food companies around the world partner with ReGrained to power their next generation of product innovations. ReGrained’s branded CPG products can be found in retailers nationwide. ReGrained is a proudly certified Public Benefit Corporation and 1% For The Planet member, and cofounding member of the Upcycled Food Association.
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MEDIA CONTACT:
Shay Pantano
Pantano Media & Marketing
Spantano@pantanomm.com
212-731-9770
